Star-chasing is a prominent phenomenon in East Asia,
and the Tourism Bureau is keen to take advantage of this,
hiring pop idols like the boy band F4 to endorse traveling to Taiwan.
In the past two years, more than 150 thousand F4 fans,
their friends and families have come to Taiwan,
spending more than 400 million NT dollars during their holiday here.
Encouraged by these results,
the Tourism Bureau has decided to continue this marketing policy.

[[ns]]

This Tourism Bureau advert stars boy band F4.
As fans watch their heartthrobs visit places like the National Palace Museum,
many of them, grabbing friends and family,
have also packed their bags and traveled to Taiwan.

Wayne Liu
Tourism Bureau Official
Chasing after idols is an Asian phenomenon, said Wayne Liu,
head of the Tourism Bureau international division.
We hope that F4 is our answer to Korea's Bae Yong-joon.

According to Tourism Bureau research,
F4 star allure has attracted more than 150,000 visitors from Japan and Korea over the past two years,
and the tourists happily parted with more than NT$400 million during their stay in Taiwan.

And targeting Southeast Asia,
the Tourism Bureau hired director Wu Nian-jen and pop star Jolin Tsai.

[[NS]]

Hoping to generate more than NT$300 million in travel income this time with the Wu and Tsai combination,
the Tourism Bureau is convinced that endorsements by pop figures is indeed the way to go.

Michella Jade Weng, Formosa TV, Taipei.